Rhetorical Analysis Of Mackleore - 1366 Words

There are many things that are part of our daily lives that we have come to accept as normal, because they have been part of our society for so long that we no longer question their presence. If you look at our society from an outside perspective, you begin to see some things that appear to be very strange had you not grown up with it. Alternative rapper â€Å"Macklemore† often tackles subjects like these to give listeners a look at the world from a different point of view, and start conversations. One of his most heavy-hitting songs, â€Å"Wing$† takes on the complex topic of consumerism through a telling of his life experience with brands and the after-effects of their power. With this Rhetorical Analysis, I hope to address the message of the†¦show more content†¦Then this part of the song finishes by explaining how this all started because of the envy people had for professional players like Michael Jordan through the final verse of his childhood section: â €Å"I wanted to be him, I wanted to be that guy, I wanted to touch the rim, I wanted to be cool, and I wanted to fit in, I wanted what he had, America, It begins.†. After Macklemore finished giving his story about the impact of shoes on his life, he then turns towards the audience, to speak to them about how consumerism has changed us and how it frees us while it simultaneously traps us in its grasp. He explains these feelings in the lines, â€Å"I’m an individual, yeah, but I’m part of a movement. My movement told me be a consumer and I consumed it. They told me to just do it, I listened to what that swoosh said.† He’s frustrated with himself for being part of this toxic movement, but knows it’s too late. He finishes the song with a sober line of defeat: â€Å"†¦This dream that they sold to you, for a hundred dollars and some change, consumption is in the veins, and now I see it’s just another pair of shoes.† While this song does convey a large and important message, what gives it its power is the situation our society is in right now. It is not hard to reflect on Macklemore’s song and realize all of the things he described are still very much in our world even today. People still hold physical possessions at an untouchable esteem, and practically worship brands.