Saturday, February 22, 2020

Case study on vodafone Example | Topics and Well Written Essays - 750 words

On vodafone - Case Study Example This constitutes what is known as diversification, a strategy for business growth through starting up or acquiring businesses outside the firm’s current products or markets (Kotler and Armstrong, 2010). This strategy has significantly paid off for Vodafone. It has managed to gain competitive advantage and has also managed to expand in different global markets. There are many advantages that can be derived by the company through diversification. It is in a better position to attract many customers and it can also customize the products and services offered to suit the different needs of the customers. In the event that I am the CEO of Vodafone, I think I would need to focus on differentiation in order to create supreme customer value in the products and services it offers. Differentiated products are unique and they are often seen as valuable by the customers. The other advantage of differentiation is that the products offered are outstanding and they can be hardly imitated by the other competitors. This strategy has been adopted by other successful companies in the telecommunications industry such as Apple. This company has gained a large market share through its innovative and differentiated products such as the iPod and its iPhone. These products are unique and they have superior value which appeals to the interests of the targeted customers. The company can also be in a position to charge premium prices for the products that are differentiated. This can also help the company to gain competitive advantage over the other players in the same industry. 4. The potential threat facing Vodafone is related to the aspect of competition. It has been observed that the deregulation of the mobile telecommunications industry has enabled the other players to enter into the market. This has seen a significant rise in the number of players intending to operate in

Thursday, February 6, 2020

Oil on the Airline Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Oil on the Airline Industry - Research Paper Example re – high demand and low supply leading to projections of increased fuel prices in the future, dependence on OPEC countries for fuel leading to change in political equations in the future, need for the airlines industry to look for better utilization of its resources to counter increasing oil prices and also invest in alternative green fuel. Fuel costs have become largest single cost component of the global airline industry reaching at 29% of the total operating costs in the year 2007 and 34% in 2008 as compared to 13% in 2001 as per IATA calculations (Conrady). This cost further increases to 50% for budget carriers (wikinvest.com). These calculations by IATA are based on crude price of $73/b. With increase in this price, the percentage will increase even further. The future projections of fuel consumption and hence the prices are even more disheartening if we look at the figures projected by Energy Information and Administration (EIA). They have projected the world’s petroleum products consumption to increase from 84mb/d in 2005 to 113mb/d in 2030 with even more consumption in developing economies of Asia and Middle East (Conrady). With the increase in demand for fuel there is a further threat from peaking out of oil reserves in Non-OPEC regions. 70% of the remaining reserves are hence located in OPEC countries. These countries are economically disturbed and also depend on their oil reserves for their economic growth as this sector represents a major part of their earnings. Because of this dependence on oil their predictions regarding their oil reserves is not very reliable as they will always give out biased information so as not to harm their financial and political prospects (Conrady). It has been estimated that the airline industry contributes around 2% of the greenhouse gases and 11% of the total green house gases emitted by U.S. also (Stuijt). The industry has too much dependence on fossil fuels. This is the greatest threat to this sector. The