Henry David Thoreau Idealism And Existentialism

Idealism and Existentialism consolidate together in Henry David Thoreau’s work, Walking. His ethic is no other than of a man that has come to his full- senses, seeing the world from the most narrow space that society have to offer, he expanded that space and went into a journey that every man should take, a journey of self-discovery and understanding of nature. Thoreau’s Walking solves the question that we all may consider of doing before making an action. How to do it? is described in Walking, as waking itself being the reliable source of power that a human can take in order to reach this primarily point of Transcendentalism. He himself would have to discover one of the many routes that self-understanding of who you are and what is it†¦show more content†¦Thoreau’s Walking is plagued by passages in which he cries out to the charms of Nature. He describes with the most exquisite sensibility some of the scenes of the wildlife or the things he sees while walking, however, he elevates us, allows us leaving aside the obligations of society and invites us to merge with it. In his brief beginning the description of â€Å"Sainte-terrer† suits him in his composure of a philanthropist. The reason being is as he refers â€Å" seeking the shortest course to the sea† is what all men must do. The ocean full of mysteries is the entrepreneurial landscape of what we can see and obtain knowledge from. As how the new continent was for Colon, the only man at the time that actually dependent of himself and his own thoughts and went against what Society told him. Labeling him of crazy and suicidal he is known remembered for making one of the greatest discovery of human history. In his work Walking, he proposes that we undertake through it an absolutely free path, always moving forward, without seeking to return home, because it is about being at home everywhere. He considers that Nature invites us to live in the present, to savor every moment, every dawn. He finds in it the sweetest society in which a man can have a symbiotic relation with Nature, like two friends having a beer together. Nature and Man can become one when the human truly approaches it. Enviving the essence of the pure andShow MoreRelatedThe Search For Truth in Into the Wild by John Krakauer1983 Words   |  8 Pagesin challenging himself. He was a successful cross-country runner that would lead the team into paths where they often got lost (.info web). Not only was he driven, he had a profound respect for his favorite authors, Jack London, Leo Tolstoy and Henry Thoreau. In which they influenced him heavily throughout his life. Immediately after graduating, with honors, from Emory University in the summer of 1990, [Christopher] McCandless dropped out of sight(Krakauer n.p.). McCandless longed for something

Affordable Care Act ( Aca ) Shift American Health Care

Affordable Care Act (ACA) shift American health care system.The Institue of Medicine (IOM) report recommends the future of nursing are one of the important workforces leading the change. The Robert Wood Johnson Foundation (RWJF) sponsored the Initiative on the Future of Nursing (IFN) research in America (Robert Wood Johnson Foundation Initiative on the Future of... n.d.). In this essay, the student will discuss the IOM report on the IFN leading healthcare system reform. And Acknowledge the significance of nursing workforce development related to the nursing shortage, nursing education, leadership and nursing practice. Also, interduce the goals of State of Arizona action coalitions on future of nursing campaigns and how to overcome the†¦show more content†¦Nurses also can Redesign nursing education (Nursing s role in health care reform - American Nurse Today. n.d.). According to the IOM Report, nursing is the heart of the American health care system.And the nurses should continue their education to match the needs of the future people s health needs (Robert Wood Johnson Foundation Initiative on the Future of...n.d.). Nurses play and important role in the health care system. Nurses have excellent inherent to manage change to improve the health care system (The Future of Nursing: Leading Change, Advancing Health. n.d.). They can be as innovators to lead changes. Nurses understand how to approach care and enhance quality at the lower cost (Nursing s role in health care reform - American Nurse Today. n.d.). They can engage in research to Generate evidence-based practice and help shape the quality and safety through collecting and tracking data to enhance care. Nursing research benefits create the logical framework for clinical usage, prevention, and improved patient outcomes. Nurses can Redesign nursing education (Nursing s role in health care reform - American Nurse Today. n.d.). All nurses should to maintain necessary competencies to match the requirements of the population aging and various culture and community health care needs, (Nursing s role in health care reform - American Nurse Today. n.d. ). The IOM report, The Future of Nursing: Leading Change, Advancing Health, is the blueprint

Business Plan for Start-up of Restaurant

Question: Describe about the Business Plan for Start-up of Restaurant. Answer: Introduction The aim of this report is understand the business plan for the company which is going to operate its business in the market. The objective of this report is to identify the business opportunities for the company. The idea of business plan is like plans of business formulation. The business plan of the company includes approaching investors for the loans and funds. If the company is going to operate the business in partnership, then the business plan is necessary to measure the performance for achieving goals and objectives of the company (Egerton-Thomas, 2006). A proper business plan is helpful to know that what are the objectives the company has to meet and what is the situation of the company after the financial year. It also includes the actions which can be taken if objectives of the company are not met. In this report, a business plan is made for such company which is recently going to start the business. In the business plan, all the necessary aspects such as business plan anal ysis, financial analysis, opportunities, goals, and completion of the objectives are included. This business plan will be able to describe the entrepreneurial vision regarding operations and the strategy of the proposed company (Barringer, Ireland, 2010). Business plan analysis: Measuring Feasibility Setting up a business is a very critical process for an entrepreneur and by the proper planning of setting up the business is most important for the success of the company. It is not enough to generate only idea of business plan. The idea of the business should also be feasible in some perspective such as market, legal and financial perspective. So it is important to analyze the business plan of the company before implementing. The business plan should be analyzed in the term of market feasibility, human resource feasibility, technical feasibility and financial feasibility. In this report the idea of business plan is for start up a restaurant in Australia (Westhead, Wright, McElwee, 2011). Market feasibility In the feasibility analysis, market analysis is the most important part. It gives the business idea related to product and service which will be offered to the customers. In the market feasibility test, there are some questions for implementing business idea such as does the business which is proposed sounds profitable, does the business has ability to compete with the competitors in the market, and what is the need of this business proposal etc. These entire questions can be answered by the analysis of market feasibility. The observation of market feasibility will be helpful in identifying the perceptions and opinions of buyers related to proposed business. By the research done on the customers group, the customers in Australia have appreciated the idea of the restaurant. The positive response of the customers towards the idea of opening new restaurant supports the market feasibility. So, from the customers view point, the proposal of the restaurant in Australia is a good and attrac tive proposal. By the positive response of the customers, it can be said that the business of the restaurant will gain profit and the demand of this restaurant will be increase in the Australian restaurant industry (Bowling, 2016). Along with this, for analyzing market feasibility, there is important to look on the competition structure. The capital of Australia, Canberra is full of the good restaurants and there will be a great competition for the new business in the Australian restaurant industry. There is availability of every type of food such as Indian, America, Japanese, and Korean food varieties. It is very popular country for different foods. There are many famous food destination in the city Canberra i.e. Courgette Restaurant, Temporada, The cupping room, Aubergine and Morks etc. These restaurants are highly ranked by the tourists and visitors from different countries (visitcanberra, 2016). For testing the feasibility for the restaurant plan, the analysis of the competitors and their performance in market has been analyzed: Table 1: Comprehensive study of competitors Name Food type Theme Service ratings Food ratings Venue ratings Environ-ment Price range Courgette Restaurant European Romantic Ambience, business meetings 4.5 4.5 4.5 4 $6-$10 (reasonable and affordable) Temporada Contemporary, Australian Special occasions, Bar scenes 4.5 4.5 4 4 $10-$15 The cupping room International Child-friendly, local food 4 4.5 4 4 $3-$10 Aubergine European Romantic, Special occassion 4.5 4.5 4 4.5 $6-$10 Morks Asian, Thai Child-friendly, romantic 4.5 4.5 4 4 $1-$4 Along with the analysis of competitors, the services of the restaurant include financial services, tourism, hospitality and many more services. There are high chances of growth in the Australian restaurant industry. The good economy of the country and well established tourism industry are the factors which indicate the success of proposed business plan. Restaurant is planned to open in Canberra and this is very important city for the business because this is the capital of Australia and it is also important city for overall economy of the Australia (Groucut, Leadley Forsyth, 2004). Technical feasibility Technical feasibility of the proposed business plan includes the technical requirements that are needed for the operating the business in the market. The business plan for the proposed business should be planned effectively so that when the company will be able to face the difficulties while operating the business. There can be many difficulties in the business such as difficulties during the order, billing of the payments, viewing order history, and slow down the server etc. technical feasibility is the study of details of delivered products and services such labor, material, required technologies, and location of the business etc (Wolfe, 2016). The analysis of the technical feasibility can be done on the basis of some points: Physical location- The proposed business plan is for the opening of restaurant in Australia. The city for the restaurant is choosing Canberra, the capital of Australia. The reason of choosing this city is that the city is surrounded by different establishments such as many schools, banks, call centers, and many government places. Along with this, the city is the key of growth and success because of strong economy (Burk, 2007). Labor: For the operating of the restaurant, sufficient staff is required. The required staff would be head chef, Chef, Assistant cooks, Waiters, Reception and counter staff and Reception and counter staff. For the filling the staff, the hiring should be done by the public notice. Materials: For operating the business of restaurants, there are requirements of some materials. The materials would be required i.e. office supplies, kitchen equipments, kitchen utensils, maintenance equipments, materials for advertisings such as hoardings, paints etc, furniture and fixture and store equipments (Newman, 2008). Human feasibility The main aim of human feasibility is to identify the availability of proper sills and sufficient resources so that the company can bring best services in the market. Analysis of human feasibility includes no-financial factors which are important for the business operations. There can be two main issues in human feasibility such as sufficiency of resources and management competence. For evaluating the sufficiency of resources, it is very important to identify non-financial resources which give idea to move ahead in the market (Godsmark, Garvey Dismore, 2011). The resources for the new business can be support of government, quality of workforce, customers, competitors and suppliers etc. If there is no sufficient availability of resources, then the idea should be developed again. On the other hand, for evaluating management competence, the capabilities of the management team should be analyzed on the basis of their expertise to launch new business (Bangs, 2002). If the customers are continuously arriving into the restaurant then a well maintained staff will be needed to provide the services. The description of staff can be: Table 2: Required number of staff Staff Name Required number of persons Head chef 1 (expert in ordered menu and food) Chef 5 (expert in each food) Assistant cooks 5 Waiters 10 Reception and counter staff 1 Manager 1 The main management team will be distributed between three parts such as administration, finance and marketing. Along with this, the growth of the company is also depending upon sales and marketing activities. The decisions of the company should be taken on the basis of the companys mission and vision statements so the company will not face any difficulties in future (Hitt, Ireland Hoskisson, 2007). The staff in the company should be recruited by the public notice about the recruitment process. The duties should be given to the staff members according to their knowledge, experience, abilities and creativity. Members of the restaurant should respect to each other. People in the company should build a better atmosphere to provide better customer services. This idea will be helpful for the current staff members as well as new members who will be hired by the company (Baraban Durocher, 2010). Financial analysis The financial analysis of the proposed plan provides a framework of the business proposal to acquire funds. This element gives financial support to the proposed business plan. This financial plan is an estimation of required fund for the business operation of restaurant. It is estimated that the $300,000 will be acquired by short term loans and $50,500 will come from the owner of the business. It is assumed that the profit of the restaurant will be dependent on the nature of the growth (Dayananda, 2002). Start-up funding: For start-up the restaurant, the fund will come from owner and short-term loans. The total fund for start-up is described below: Table 3: Required fund Capital Amount Owner equity $50,500 Short term loan $300,000 Total investment $350,000 Start-up expenses ($275,500) Total capital $75,000 Total capital and liabilities $75,000 Total fund $350,000 Key assumptions: The financial plan of every company is based on some assumptions. For this proposed business plan, the key assumptions are as follows: Australia is the country of high-growth economy and the average per day traffic in the city will be 567 individual. It is assumed that there will be no expected changes in the popularity of restaurant. Food for the two people in the restaurant will be in range of $20-$30. The average cost per head of meal will be $15 per meal. The cost of alcohol per head will be $15. It is assumed that the gross profit margin of the restaurant will be 30%. It is assumed that the arrival of the customers in the bar section is 20% of total arrival in the restaurant (Best, 2010). Estimation of the sales revenue of restaurant is given below: Table 4: Sales revenue Year 2016 2017 Revenue of food section Estimated customer per year 273510 314475 Revenue per head 18 20 Total revenue 4923180 6289500 Revenue of bar section year order restaurant year food 2016 10 54702 547020 3654094 2017 10.5 62895 660397.5 4374347 Sales forecast: The sales forecast of the proposed restaurant for two years is described below: Table 5: Sales Forecast Sales Forecast Year 2016 2017 Units 328,212 377,370 Sales value @$1000/unit 5,957,048 7,534,192 Sales policy Cash flow on sales 5,957,048 7,534,192 Cost of goods 3,654,094 4,374,347 Supplier payment policy Cash flow of cost of goods 3,654,094 4,374,347 Cash flow of the proposed project: Table 6: cash flow Cash Flow Forecast Year 0 2016 2017 Cash Inflows Cash from sales 5,957,048 7,534,192 Loan from directors 300,000 Share capital 50,500 Other external loans Other cash inflows Total cash inflow 350,500 5,957,048 7,534,192 Cash Outflows Payment of materials 0 3,654,094 4,374,347 Operating expenses Rent (premises) 9,000 65,340 71,874 Salaries and wages 0 380,880 438,012 Other expenses 0 110,214 121,434 Interest and bank charges 0 20,000 10,000 Other payments 0 0 0 Corporate tax 420,733 431,092 Survey cost in market 10,000 Other preliminary expenses 140,000 Capital expenditure Plant and other expenditures 21,500 Repayments of finance Loan repayments 100,000 100,000 Dividends 0 0 0 Total cash outflows 180,500 4,751,261 5,546,759 Summary Net cash flow 170,000 1,205,787 1,987,433 Opening balance 0 1,907,233 3,113,020 Closing balance 170,000 3,113,020 5,100,452 Estimated profit and loss: The statement of profit and loss is an estimated statement to calculate the total revenue, cost of goods and services, and total expenses which incurred during the business operation in a particular time period. The profit and loss statement identifies the capability of the business to generate revenue and profit. It is also known as the income statement. All the numbers used in the profit and loss statement is assumed for the business operations (Walker, 2007). For the business proposal of restaurant, the estimated profit and loss statement is given below: Table 7: Profit loss statement Income and expenses 0 1 2 General expenses 110,214 121,434 Payable bank charges 20,000 10,000 Lease payments 0 0 Depreciation 2150 2150 Other expenses Total expenses 9,000 578,584 643,470 Profit before tax 9,000 1,724,370 2,516,375 Tax (25%) 431,092 629,094 Profit after tax 1,293,277 1,887,281 Dividends 0 0 0 Transfer to reserves 1,293,277 1,887,281 Balance sheet Assets Fixed assets Building 0 0 0 Furniture 21,500 15,050 12,900 Vehicles 0 0 0 Plant Machinery 0 0 0 Net Fixed Assets 21,500 15,050 12,900 Current assets Stock 211,957 364,529 0 Debtors 0 496,421 627,849 Cash 170,00 0 3,113,02 0 5,100,452 Other Rent 9,000 65,340 71,874 Market survey cost 10,000 Other preliminary expenses 140,00 0 Total 540,957 4,039,309 5,800,175 Current liabilities Taxation 431,092 629,094 Total 431,092 629,094 Total assets-current liabilities 3,623,267 5,183,982 Liabilities Share cap 50,500 50,500 50,500 Reserves 2,555,477 4,442,758 Total equity 50,500 2,605,977 4,493,258 Loans 300,000 100,000 0 Total 350,500 2,705,977 4,493,258 Break-even analysis: Break even analysis is the calculation of the volume of the sales for identifying the cost. In the analysis, lower sales volume indicates that the break-even point would be unprofitable and higher sales volume indicates that the break-even point would be profitable. The analysis is based on the relationship between the fixed cost, variable cost and selling price. By the analysis of break-even point in the restaurant, it will be identified that the restaurant is by how much sales, the restaurant will be able to gain profit (Wong, 2010). The break-even point can be calculated by the formula: Break-even point= Fixed cost/ (selling price-variable costs) Figure 1: Break-even point The break-even point for the proposed restaurant is given in the chart which is estimating level of sales volume. It shows the project attractiveness for investment. Payback period: Payback period is the technique of financial evaluation. It is used to analyze that in how much time, the company is able to return the loans and investments. It is also known as non-discounted technique. In this proposed business plan, to start-up the required fund is $350,000. The required capital will be recovered by gaining profit. To analyze the payback period for the proposed plan, the calculation is given below: Table 8: Payback period Year Net profit Cumulative net profit 2015 $143,258 $143,258 2016 $460,848 $604,106 2017 $879,710 $1,483,816 Payback period= 2+ (350,500-143,258)/460,846 = 2.4 years or 2 years and 5 months Payback period of the company is low. So, it is a right business to be invested. Conclusion (Assessment of business development proposal) This report is based on the business plan of a restaurant which is opening in the city Canberra, the capital of Australia. For this proposal, market research has been done. For the success of the business plan, the feasibility of market, human resource, technical and financial has been tested. From the above analysis, it has been observed that the idea of the business plan is good and will be successful. The investment in the proposed plan will be profitable because by the break-even point and payback period, it has been analyzed that revenue of the restaurant will be good. References Bangs, H. D., (2002), Business Planning Guide, (9th). USA: Dearbourn Financial Publications Baraban, R. S. Durocher, J. F., (2010).Successful Restaurant Design. USA: John Wiley Sons. Barringer, B., Ireland, D., (2010), Entrepreneurship (Successfully Launching New Ventures) (3rd), UK: Pearson Education Inc Best, T. (2010), Low-Cost Marketing Strategies For Bars And Restaurants, UK: The Butler Publishing Group. Bowling, D., (2016), Capital gains: the rise of Canberra's dining scene, accessed on 11th October 2016 from https://www.hospitalitymagazine.com.au/food/news/capital-gains-the-rise-of-canberra-s-dining-scene Burk, M., (2007), Essential guide to marketing planning, UK: FT Prentice Hall - Financial Times Dayananda, D., (2002), Capital Budgeting: Financial appraisal of investment projects, UK: Cambridge University Press. pp. 150. Egerton-Thomas, C., (2006), How to open and run a successful restaurant, (3rd), UK: John Wiley and Sons, Inc. Godsmark, C., Garvey, M. Dismore, H., (2011).Starting and Running a Restaurant For Dummies, USA: John Wiley Sons Groucutt, J., Leadley, P., Forsyth, P., (2004), Marketing: Essential principles, new realities, UK: Kogan Page Limited, Hitt, M. A., Ireland, R. D., Hoskisson, R. E., (2007), Strategic Management: Competitiveness and Globalization, (7th), OH: South-Western College Publishing Newman, A., (2008). "The Feasibility of Opening One More Restaurant/Bar in San Luis Obispo." Unpublished Senior Project, California Polytechnic State University, San Luis Obispo Visitcanberra, (2016), Canberras Culinary Scene Celebrates International Flavours, accessed on 11th October 2016 from https://visitcanberra.com.au/pages/canberra-culinary-scene Walker, J. R., (2007),The Restaurant: From Concept to Operation, USA: John Wiley and Sons Westhead, P., Wright, M., McElwee, G., (2011), Entrepreneurship (Perspectives and Cases),IND: Pearson Education Limited Wolfe, L., (2016), How to Write a Technical Feasibility Study, accessed on 11th October 2016 from https://www.thebalance.com/writing-technical-feasibility-study-3515778 Wong, K. K., (2010),Approved Marketing Plans for New Products and Services, USA: iUniverse

What is a stakeholder and what role do they play in our healthcare system Essay Example

What is a stakeholder and what role do they play in our healthcare system? Essay What is a stakeholder and what role do they play in our healthcare system? A stakeholder is a person or group that has interest or concern in an organization. They can affect actions or be affected by the organizations actions, objectives and policies. In order to qualify as a stakeholder, an entity must have a claim or interests in the firm and the ability to influence it. In the role of healthcare this would include the hospitals, physicians, insurance companies and the drug companies. I think it was said best by McLaughlin and McLaughlin when they said â€Å"If everyone is in charge? then no one is in charge. In this paper I will discuss the hospital’s position on healthcare reform and why they take these positions. Education remains of importance for community-based nonprofit hospitals struggling to be able to manage the working costs of healthcare reform in a hard-hitting economy. The reform has caused a decrease in federal compensations to hospitals, and at the same time profits have declined, patient’s outstanding debts have started to pile up and the costs are up due to the increased use of the emergency room. We will write a custom essay sample on What is a stakeholder and what role do they play in our healthcare system? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What is a stakeholder and what role do they play in our healthcare system? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What is a stakeholder and what role do they play in our healthcare system? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hospitals have had to lay off more than 23,000 employees, to reduce their costs and try to increase success. In the years ahead working together in health care will become a main concern. Professionals are estimating more hospitals coming together, partnerships and developments to happen. Providers will also have to fight to get their portion of the 30 million new patients expected to come in the health care system in the next five years. On Dec. 9, The Chicago Tribune reported that health providers nationwide â€Å"are spending hundreds of millions of dollars on buildings, marketing and new partnerships to position themselves† to interest the future new patients created by the reform of healthcare. Healthcare reform means that hospitals will have to do more for less money, it also puts an importance on quality care by examining issues like the multiple need for patient readmissions and infections by relating payments to improvements. The biggest change is the yearly decrease to Medicare ayments, this is money that many local hospitals count on to remain in the black. Eventually, Medicare payments will be tied to productivity, meaning they will only get paid for what they actually do for the patient. These changes will put pressure on cash-strapped hospitals already fighting to stay open, forcing them to cut costs and improve the quality of services they offer. Those changes will put pressure on cash-strapped hospitals already fighting to stay in the black, forcing them to cut costs and improve the quality of services they offer. By following lines A – C on the chart below you can see how your hospital’s rate is compared to the national rate, which gives you your hospital’s â€Å"readmission rate. † On line D, if it is greater than 1. 0, then your readmission factor is above the expected and an â€Å"estimated excess payment† is calculated (lines E- F). Total estimated excess payments (line G) are the totals of the excess payments in line F. The uncapped payment adjustment factor is G/H. For this time period this is capped at 1%, so if your payment factor exceeds 1% it will be capped at 1% (lines I and J). % is then multiplied times the FFY 2012 Medicare inpatient operating payments for the hospital to give the final penalty amount (J * K). (hospital case management â„ ¢ / July 2012) According to the CMS the calculation for readmission with in a 30 day period looks The health care system in the United States is a linked system of patients, physicians, hospitals, insurers, and employers. Hospitals are facing a major cut in the amount they will be reimbursed from Medicare, so we know that ultimately other insurance companies will follow. Hospitals are handling on average 5,000 patients a day and that does not include the outpatient facility or the emergency room. Hospitals have always had to worry about their bottom line when it comes to patient care, staff, and overall expectations of keeping a hospital running, however now they will be doing more for less profit. Hospitals are our life line to healthcare and people need to know that they can still count on them when they are in need. References A Stakeholder Approach to Community Health Management; E. Jose Proenca, Widener University,2003

Mate Selection Sex Disparity between Both Genders

Mate Selection Sex Disparity between Both Genders Abstract Evolutionary theory foreshadows the existence of a concrete sex disparity in mate choices. For instance, the men focus more on characteristics that indicate high fertility, while women focus on traits that point to financial prospect. The paper examines the basis of sex disparity between both genders.Advertising We will write a custom essay sample on Mate Selection: Sex Disparity between Both Genders specifically for you for only $16.05 $11/page Learn More The paper further portrays males as more concerned with the physical appearance, while their female counterparts concentrate on the resource availability. In addition, the paper also describes the implication of age on the concept. Males of all age brackets show preference for younger mates. In contrast, young females desire older males although the pattern seems contrary for most of the women past their fertility stage. However, the paper also identifies some exceptions to the rule. Teenage boys exhibit some preference for older women. On the grounds of my interpretation of some previous studies, I indicate that gender disparity in mate preference based on physical attractiveness may be more dynamic, relative to preference for resources, prospects and social status. Introduction The concept of mate selection has existed since the beginning of humanity. This concept involves both the male and female genders. However, when it comes to the selection of short- or long-term mate, they differ in the basis for their choices. For example, people believe that most men are relatively sex driven in their selection for mates. In fact, Baumeister (2001) argues, â€Å"men desire sex more than women† (p.270). This concept, like other attributes of humanity, is evolving. Thus, there is no doubt that selection of mate is subject to social factors, such as financial resources, peer influence, and cultural perspective. This paper seeks to explore the basis of gender disparity in regard of mate selection. What elements can account for this difference? The basis of mate selection Buss (2003) supposes that people can only understand gender difference in mate selection from an evolutionary psychological perspective (p.23). Humans make mate choices with regard to their offspring.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In most cultures, people talk about someone who will carry the family name after they are gone (applies for men). They choose mates who exhibit traits, which favor the conception, birth, and survival of their offspring to guarantee continuity of their genes. In this regards, there are certain important traits associated with this innate quest. Naturally, these traits are indicators of sound health, physical strength, and fertility. In addition, other social factors such as financial status, and power, are important in mate selection. Physical character istics Physical traits are the oldest and most obvious benchmark for determining a mate choice. Many societies hold predetermined believes on traits for an ideal male or female. A prospective chooser may consider the stature of the prospective mate. A tall heavily built man is usually an ideal choice for women. While a smoothly curved woman with prominent hips and moderate bust is normally the center of attraction for males. Men can sire an unlimited number of offspring and may guarantee their reproductive capability by impregnating numerous women. Men, however, seem limited by their ability to attract a fertile mate(s). With this motive, men search for women who are youthful and physically attractive because to them these traits which include smooth complexion, good muscle tone, lustrous hair, full lips, and so forth, are indicative of good health. Currently, men have started to concentrate on the resource availability in selection of mates because of the increasing need for a mate who will share their financial responsibilities. Thus, modern men are increasingly prioritizing resource availability as factor for mate selection at the expense of physical attractiveness. Economic factor However, physical attraction is no longer the major basis for mate selection; instead, economical aspect is increasingly becoming an important factor. Buss, (2003) asserts that women are highly selective due to their biological limitation of the number of offspring they can bear and nurture in their lifespan (p. 45). Therefore she must ensure that she select a mate who owns or has the potential to own economic resources, and is willing to dedicate the resources to sustain her offspring.Advertising We will write a custom essay sample on Mate Selection: Sex Disparity between Both Genders specifically for you for only $16.05 $11/page Learn More It is no wonder then that many young women usually are attracted to older men who have accumulated financial resou rces. The other group of men that seem targeted by women is the youthful men who possess straits that are indicative of future success including ambition, stability, and intelligence. Nevertheless, some exceptions exist, which involves relatively old women desiring younger men including even the teenagers. One can explain this perhaps because they are way past the fertility limit and the point of their offspring security is no long valid. Also, could be that they are attracted by the vigor exhibited by these category of men, who can satisfy them sexually. Sex disparity in mate selection Men and women have different ratings for different attributes relevant in mate selection. Exceptionally, people equally rate the possessing of a pleasant temperament between the two genders. However, men all over the world tend to value good looks and absence of previous sexual intercourse. Inversely, women tend to value positive financial prospects, and ambitious and hard working males counterparts. Buss (1989) found that men are more inclined to prefer good looks while women prefer optimistic financial prospects (p. 75). Nevertheless, both genders equally ranked certain traits including being humorous, reliable, and kind to be more crucial. Indeed, both genders tend to place their preference on persons who exhibit kindness, creativity and liveliness. In real live sense, it is hard to come by a person who has all the ideal traits. Thus, the prospective mate seekers seem torn between options and they must prioritize their desires. According to Kassin, Fein and Markus (2010) the mate seekers who cannot have it all, prioritize their selection in the pattern determined by evolutionary theory (p. 43). Age factor in mate selection Men universally have a tendency to desire younger women because they have a higher probability of being fertile, while women tend to desire older men because their likelihood of being financially resourceful. Men in their twenties equally express interest for women who seem slightly younger or older who were still in the fertile a range. In contrast, men in thirties tend to look for mates who are five years younger, whereas men in fifties desire women who seem younger by ten or even twenty years (Gustavsson, Johnsson Uller, 2008, p. 112). Women, on the other hand, regardless of their age are attracted to Men who are relatively older.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Clearly, the concept of mate selection is a complex phenomenon. It is determined by various biological, social and cultural factors. Thus, there is no single theory that can accommodate all the factors. In addition, resource availability is becoming more popular basis for mate selection at the expense of physical attractiveness. Reference List Baumeister, R. (1978). The self in social psychology. Philadelphia, PA: Psychology Press. Buss, D. (1989). Sex differences in human mate preference: Evolutionary hypothesis tested in 37 cultures. Behavioral and Brain Science, 12. 1-14 Buss, D. (2003). The evolution of desire: Strategies of human mating (rev.ed.). New York: Basic Books. Gustavsson, L., Johnsson, J., Uller, T. (2008). Evolutionary Psychology. 2008. 6(4): 575-585. Web. Kassin, S., Fein, S., Markus, H. R. (2010). Social psychology. Belmont: Cengage Learning. 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Case study on vodafone Example | Topics and Well Written Essays - 750 words

On vodafone - Case Study Example This constitutes what is known as diversification, a strategy for business growth through starting up or acquiring businesses outside the firm’s current products or markets (Kotler and Armstrong, 2010). This strategy has significantly paid off for Vodafone. It has managed to gain competitive advantage and has also managed to expand in different global markets. There are many advantages that can be derived by the company through diversification. It is in a better position to attract many customers and it can also customize the products and services offered to suit the different needs of the customers. In the event that I am the CEO of Vodafone, I think I would need to focus on differentiation in order to create supreme customer value in the products and services it offers. Differentiated products are unique and they are often seen as valuable by the customers. The other advantage of differentiation is that the products offered are outstanding and they can be hardly imitated by the other competitors. This strategy has been adopted by other successful companies in the telecommunications industry such as Apple. This company has gained a large market share through its innovative and differentiated products such as the iPod and its iPhone. These products are unique and they have superior value which appeals to the interests of the targeted customers. The company can also be in a position to charge premium prices for the products that are differentiated. This can also help the company to gain competitive advantage over the other players in the same industry. 4. The potential threat facing Vodafone is related to the aspect of competition. It has been observed that the deregulation of the mobile telecommunications industry has enabled the other players to enter into the market. This has seen a significant rise in the number of players intending to operate in

Oil on the Airline Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Oil on the Airline Industry - Research Paper Example re – high demand and low supply leading to projections of increased fuel prices in the future, dependence on OPEC countries for fuel leading to change in political equations in the future, need for the airlines industry to look for better utilization of its resources to counter increasing oil prices and also invest in alternative green fuel. Fuel costs have become largest single cost component of the global airline industry reaching at 29% of the total operating costs in the year 2007 and 34% in 2008 as compared to 13% in 2001 as per IATA calculations (Conrady). This cost further increases to 50% for budget carriers (wikinvest.com). These calculations by IATA are based on crude price of $73/b. With increase in this price, the percentage will increase even further. The future projections of fuel consumption and hence the prices are even more disheartening if we look at the figures projected by Energy Information and Administration (EIA). They have projected the world’s petroleum products consumption to increase from 84mb/d in 2005 to 113mb/d in 2030 with even more consumption in developing economies of Asia and Middle East (Conrady). With the increase in demand for fuel there is a further threat from peaking out of oil reserves in Non-OPEC regions. 70% of the remaining reserves are hence located in OPEC countries. These countries are economically disturbed and also depend on their oil reserves for their economic growth as this sector represents a major part of their earnings. Because of this dependence on oil their predictions regarding their oil reserves is not very reliable as they will always give out biased information so as not to harm their financial and political prospects (Conrady). It has been estimated that the airline industry contributes around 2% of the greenhouse gases and 11% of the total green house gases emitted by U.S. also (Stuijt). The industry has too much dependence on fossil fuels. This is the greatest threat to this sector. The